Will Baker
creative studio


eaton Row is a personal styling service with a ‘buy less, but better’ attitude toward building a wardrobe. Working in-house, I redesigned the brand and set the product direction for its chat-based styling and boutique ecommerce platform.
Color paletteColor palette
Home page, section 1Home page, section 1
Home page, section 2Home page, section 2
Home page, section 3Home page, section 3
Editorial pageEditorial page
Stylist chat & lookbookStylist chat & lookbook
Product pageProduct page
Look pageLook page
Lookbook, page 1Lookbook, page 1
Lookbook, page 2Lookbook, page 2
Lookbook, page 3Lookbook, page 3
Lookbook, page 4Lookbook, page 4
Lookbook, page 5Lookbook, page 5